Appeal & Flexibility:  

Picasa hasn’t gotten much acclaim. This may be because it is so radically different from most image hosting sites out there. Instead of going to a photo sharing website like Photobucket and uploading photos, you use a downloadable program to upload images to the web. Everything is contained on your computer, free for you to play with online or off. Another difference is that Picasa incorporates a lot of different off-site features to round out their selections.

These differences are not weak spots in any case. They are what make Picasa a fantastic product for those who like an easy, streamlined approach and some fun options to tweak and display photos. Those who are more serious about photography and videography will find that Picasa doesn’t skimp on features such as editing, video making, sharing and printing options.

The biggest appeal of this image hosting site is how easy it makes something that can be a laborious chore: uploading photos and videos.

Ease in Uploading:  

To use Picasa, you have to download the free Picasa software. This is probably what scares some users away, but have no fear. This process is safe, easy and only takes a few minutes.

Once you have the software on your computer, well, forget searching for photos and uploading them. Picasa automatically searches folders that you specify and adds the video and photo files to your Picasa desktop, arranged neatly in albums.

Have some photos you don’t want others to see? No problem. You can easily choose which pictures you want to go live and which ones you want for your eyes only. By clicking the “Sync to the Web” button at the top of the album you post the album’s pictures to the web. The program will continuously and automatically add pictures that you put in that album on the web as long as you like. If you don’t want an image seen, don’t sync it. Once you sync your pictures and videos, a website window opens up and shows you all of the uploaded albums you have online.

Since Picasa is a Google creation, it automatically creates an album of all of your Blogger images and organizes them in your account, as well. These albums are marked with the Blogger icon and are unlisted by default. No one can see them unless you make them public and searchable.